Grab a coffee with me
Gallup-Certified Strengths Coach · dōTERRA Wellness Advocate

In the quest to fit in, don’t forget to stand out.

Hi, I’m Kat Frati. I help women who feel a little lost find their way back to who they really are, starting with the natural talents they’ve had all along.

#JustBecomeYou
Kat Frati standing in front of a colorful mural of wings that reads This Is Your Day
This is your day. Go claim it.
Gallup Certified Strengths Coach
Founder
GROWNUPGIRL®
Creator
Just Become You®
Wellness Advocate
dōTERRA
My story

I know what it feels like not to fit in.

Kat as a young girl with pigtails, smiling in a gingham top
Little me
Minnesota

The shy, tall kid

Growing up as a shy kid was tough. Talking to adults felt uncomfortable until I was about 12. By 14 I had shot up to 5’10”, and some boys thought it was hilarious to call me “stilts.”

I was studious and hardworking, but I never really felt like I fit in with my peers. That feeling of being out of place stayed with me for years.

Boston, junior year

A fresh start

In the middle of my junior year, my dad’s new job moved us from Minnesota to Boston. I could have fought it. Instead, I treated it as a chance to reinvent myself.

It was still me, just a version that had been hiding under the surface. I started at my new school in January. By senior year I had great friends, was editor of the school newspaper, got elected to student council, and became a varsity athlete.

I understood personal branding before it was even a thing.

Today

Helping you show up as you

Now I use CliftonStrengths® to help women see what’s naturally right about them, and build a life that fits. What I love most is watching someone stop hiding and start being truly visible.

The world needs more people who are willing to show up strong. I’m here to help you be one of them.

My CliftonStrengths® Top 5

Here’s what I bring to our work together.

Everyone has a unique mix of 34 talent themes. These are my top five, and they shape how I coach.

1

Strategic

When you feel stuck, I spot the patterns and the paths forward.

2

Ideation

I help you look at your situation from a fresh angle, so the way forward feels clearer and more exciting.

3

Learner

I’m a deep listener. I pick up quickly on what makes you tick, so we get to the heart of things fast.

4

Activator

I help you turn ideas into action. Together we’ll find your next small step, and I’ll cheer you on as you take it.

5

Futuristic

I see your potential, even when you can’t yet. I’ll help you picture what’s possible and start moving toward it.

Work with me

Start free, then go as deep as you want.

Start here · Free
GROWNUPGIRL®

The Survival Guide

Three simple steps and a first date with yourself. A gentle place to begin when you know this isn’t the real you.

Get the free guide →
Next step
GROWNUPGIRL®

Discover Your Top 5 Talents

Uncover your top five natural talents with me and learn how they already shape the way you think, feel and act.

Discover your talents →
Go deeper · Doors open Jan 1, 2027
Just Become You®

Monthly coaching

Live hot-seat coaching, a year-long Book of Me mailed to your door, and The Fold, a safe group of women.

$97 /month founding member rate
Learn about Just Become You →

Also: strengths coaching for teams and businesses.

Kat smiling with both fists raised in celebration, wearing a denim jacket
Wellness, naturally

Feeling good in your body helps you feel good about you.

As a dōTERRA Wellness Advocate, I use essential oils every day as part of my own routine. I love sharing what works for me with clients and friends.

  • A one-on-one wellness consult to find oils that fit your life and routine
  • Samples to try before you buy, so you can find what you love
  • Help setting up a wholesale membership, so you can shop at member prices

These statements have not been evaluated by the Food and Drug Administration. dōTERRA products are not intended to diagnose, treat, cure or prevent any disease.

Kind words

What clients say

“

After just a short session with Kat, I am able to move forward in my career with clarity. She helped me find an energetic alignment, giving me such a sense of relief and calmness.

GABBY G.
“

My strengths were so me! Seeing them on the results report, then talking with Kat about them, explained so much about how I got here in life.

JESSIE M.
“

Our sessions helped me during some of the most challenging times of my life and showed me that I have strengths to get through anything!

LINDSAY H.
Portrait of Kat Frati smiling
Let’s connect

Let’s grab a virtual coffee.

No pitch, no pressure. Tell me where you are right now, and I’ll help you figure out a good next step, whether that’s with me or not.